Aldi is Most Awarded Supermarket at National Parenting Product Awards
Aldi Ireland is once again celebrating another successful year at the National Parenting Product Awards 2021, winning a total of 17 accolades, as announced at the awards which took place on Thursday 23rd September.
The Mamia range, which is exclusive to Aldi, scooped six Gold awards for products including the Mamia Organic Baby Food Range and Mamia Ultra-Dry Air System Nappies size 6+, seven Silver awards, for products including Lacura Baby Sun Lotion SPF 50+ and Mamia Organic Strawberries & Apples Stage 1 pouch 120g, and four Bronze awards for products including Mamia Extra Sensitive Baby Wipes.
Now in its eighth year, the National Parenting Product Awards is the only independently tested consumer awards of products and services for young families in the Irish marketplace.
With accolades awarded to products across 50 categories, ranging from nursery items to baby car products and travel systems, the NPPA helps to support parents looking to buy the best products and choose the best for their families.
The awards are judged by a panel of expert parents and judges who go through a rigorous judging process with a view to selecting the best products for parents and children.
Speaking about this year’s awards, Group Buying Director at Aldi, John Curtin said; “We are thrilled with the number of awards that we won at the National Parenting Product Awards this year.
"We pride ourselves in the fact that our Mamia baby and toddler range has such a wide range of products available at such affordable prices nationwide.
Commenting on the award wins, Gina Miltiadou, Managing Director of Zahra, the founding company behind the NPPAs, said: “We are delighted to announce that Aldi has won six Gold awards at this year’s National Parenting Product Awards (NPPAs).
"Choosing the best parenting products can be a minefield for mums and dads – especially if you’re a first-time parent. The winners of the NPPAs are crowned based on the product evaluations of over 2,200 parents across Ireland.
"So when parents see the NPPA award label in-store, on a pack, or in the media, they know the product has been tested and approved by parents in Ireland.”