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Aldi Increases Its FoodCloud Donations By 60%

Aldi Ireland has expanded its partnership with FoodCloud and has increased its meal donations by 60%.

The announcement was made as Aldi this week reached the milestone of donating 1,000,000 meals to charities through FoodCloud since the partnership began.

“In a short space of time we have seen significant benefits from partnering with FoodCloud, and I am delighted that what began as a pilot project in 2014 has now been extended to 128 Aldi stores." Finbar McCarthy, Aldi’s Group Buying Director said.

"With additional Aldi stores coming on board this year, I am confident that we can give FoodCloud the support they need to continue helping local charities and, in turn, those in our communities who need it most.”

Consumers Opt For Retailers That Give

McCarthy noted that recent research conducted by the German retailer concluded that 87% of people prefer to shop with a retailer that redistributes its unsold food to those in need.

He said that he 'knows that many of its customers want options to help reduce their own household waste', and it is responding to meet those needs.

FoodCloud co-founder and CEO Iseult Ward said, “Our partnership with Aldi has already enabled us to redistribute 510 tonnes of consumable food to hundreds of charities nationwide.

© 2017 - Checkout Magazine by Donna Ahern

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