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Aldi Signs New €8.5m Deal With Broderick’s And Cookie Dó

Aldi Ireland has agreed two new deals with Irish-based suppliers Broderick’s Handmade Cakery and Cookie Dó, worth a total of €8.5 million.

Announcing the new contracts, Niall O’Connor, group managing director, Aldi Ireland, said, “Broderick’s has supplied our Irish stores for almost seven years now, while Cookie Dó has been a popular addition to our range since 2021.

"Their confectionary products have proven extremely popular with Aldi customers."

Broderick’s

The new deal with Dublin-based Broderick’s, worth €7.5 million, will see the company continue to supply all Aldi’s Irish and UK stores.

Allied to this, the company will now also supply 300 Aldi stores in the US, with its Irish-made quality desserts.

According to the discounter, the new deal means Broderick’s Slices will be available as a Specialbuy in 300 of Aldi’s US Stores, while the company’s new Pouches product will also be available in the US as part of an initial trial.

Broderick’s products will go on sale in Aldi’s US stores from October 2022, the company added.

In Ireland, Broderick’s Specially Selected Hand Finished Slices, Specially Selected Tubs, and Brownies will be on sale in Aldis’s 152 stores while 970 UK stores will continue to stock the brands’ Specially Selected Hand Finished Slices, Tubs and Mini Bites.

Established in 1983 and based in Dublin 24, Broderick’s currently employs 105 people in its family-run business.

Cookie Dó

Aldi has also extended its contract with Cookie Dó in a deal worth approximately €1 million, which will see the company continue to supply Aldi into 2023.

Based in Tallaght, Cookie Dó’s Classic Chocolate Chip and Triple Chocolate cookies, as well as a brand-new White Chocolate Chip flavour, will be available at Aldi’s 152 stores in Ireland.

Cookie Dó have been supplying Aldi since first entering the Grow with Aldi programme in 2021, the Aldi-developed initiative designed to assist Irish suppliers develop their brand and grow their business.

One of the top five performing products on the programme, Aldi’s support has allowed the company to invest in new machinery and a state-of-the-art production facility, resulting in improved efficiency and sustainability in production.

'Continued Commitment'

Welcoming the announcement, Minister for Agriculture, Food and the Marine, Charlie McConalogue, stated, “Aldi’s continued commitment to Irish suppliers is a welcome support to producers right around the country.

"With Aldi’s support, Irish producers have an opportunity to grow their businesses, create employment, supporting economic activity across Ireland." 

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.

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