The new partnership, which was recently launched at the charity’s headquarters, at Barretstown Castle, Ballymore Eustace, Co. Kildare, will see Applegreen commit to raising €1 million for the charity from 2023 to 2025.
As part of the fundraising pledge, the Applegreen Charitable Fund will support Barretstown’s world-famous on-site residential camp programmes for children affected by serious illnesses and their families, resulting in 3,000 priceless days of therapeutic programmes for seriously ill children and their families from across Ireland over the next three years.
Placing families at the heart of the partnership, Applegreen noted that it will become the title sponsor for the week-long Applegreen Summer Camp this July, as well as supporting the magical Barretstown Winter Wonderland experience in November.
Speaking at the launch announcement, Aaron Duggan, retail operations director, Applegreen Ireland, said, “Our customers and communities are at the heart of everything we do, and supporting families will be a key element of the partnership. We are very proud to be able to provide 3,000 days of therapeutic programmes for a seriously ill child and their family members.
“We have an amazing network of 126 Applegreen stores across Ireland, and we look forward to continuing our cause of giving back to communities and families.”
Founded in 1994 by Hollywood actor Paul Newman, Barretstown offers free, specially designed camps and programmes for children and their families living with serious illness – supported behind the scenes by 24-hour on-site medical and nursing care.
Dee Ahearn, CEO, Barretstown, added, “This amazing three-year commitment from Applegreen is hugely important to Barretstown and the families we serve. This year we must raise €8 million, with just 2% government funding, while demand for our free therapeutic programmes has never been higher.
“Applegreen’s incredible support will be vital in helping us deliver our programmes, and we are very excited to work with the Applegreen team and their customers to help ‘Press Play’ for families living with serious illness.”