Subscribe Login
Retail

Applegreen Launches Primary School ‘BioDive’ Programme

Applegreen has announced it is inviting primary schools across the country to participate in a new biodiversity programme called ‘BioDive’.

The programme is supported by both education organisation ‘Biodiversity in Schools’, who provide classrooms with teaching resources and interactive kits to promote awareness and understanding of biodiversity and Éanna Ní Lamhna, Irish biodiversity expert.

Ní Lamhna, commented, “It’s clear that our planet is in crisis and it’s only through education and awareness that we can bring about tangible change. I’m delighted to see a campaign like BioDive taking place in primary schools and I hope it will lead to greater biodiversity awareness in Ireland."

“This campaign will leave a positive, lasting legacy for future generations and it’s great to see that Applegreen is fully committed to it,” she added. All primary schools are eligible to take part in Applegreen’s BioDive programme.

BioDive Pack

Participating schools will each receive a BioDive pack with a classroom poster featuring illustrations of native Irish animals, insects and plant life, as well as space for stickers.

The 120 collectable stickers will each include an image of an Irish species and its name in both English and Irish, along with an interesting or fun fact.

Stickers will be available in stores from 14 February and Applegreen customers can collect the BioDive stickers over three release phases (available in packs of three with any in-store purchase of €5 or more) up until 28 April.

Applegreen customers can also collect the stickers and fill in their own illustrated collector’s book, which will be available to purchase from Applegreen stores.

Schools that complete the BioDive classroom poster with all 120 stickers will be in with a chance of winning a biodiversity garden worth €10,000.

Runner-up prizes include workshops delivered by Biodiversity in Schools.

‘Drive Change’ For Irish Communities

Applegreen said that it will continue to transition towards a net zero carbon future;  investing in 100% renewable energy across its Irish operations; transitioning the Applegreen company cars to EV; development of zero food-waste programmes across stores and supporting sustainability within local communities.

This includes a commitment to plant 300,000 native Irish trees across Ireland by 2023, to date Applegreen have planted 100,000 trees across three counties, the road side retailer added.

“We are proud to continue to do what we can to embed sustainability in our business and support our local communities," said Fiona Matthews, managing director, Applegreen Ireland.

“As an Irish company , we recognise the challenges facing biodiversity in Ireland and feel we have an opportunity to support our local communities by providing resources to schools and children that can effect change now,” Ms Matthews said.

BioDive Campaign

The BioDive campaign will run from January to April, with different phases of BioDive stickers available for collection throughout.

A series of limited-edition stickers will also be available; these will detail species that are more endangered than others and will add some exclusivity to the sticker collection programme.

Primary school teachers can register here before 4 February 2022.

2022 Checkout – your source for the latest Irish retail news. For more retail news click here. Click sign up to subscribe to Checkout.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days