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BWG Foods’ Brands Shortlisted For National Awards

By Donna Ahern
BWG Foods’ Brands Shortlisted For National Awards

BWG Foods has been shortlisted for five Irish Sponsorship Awards across its retail brands.

Londis has been shortlisted for Best Multi-Platform Sponsorship, for its work with Ireland’s Fittest Family, proudly sponsored by Londis, and for Best TV Broadcast Sponsorship.

‘A Walk with Johnny’

The Mace team is also shortlisted for Best Use of Social Media, for the ‘Mace Right Options’ campaign, which promotes healthy eating and exercise.

This year’s campaign, called ‘A Walk with Johnny’, consisted of a four-part video series featuring Mace ambassador Johnny Sexton in conversation with Meath footballer Vikki Wall.


Read More: Mace Launches New TV Ad Featuring Johnny Sexton

EUROSPAR has been shortlisted in the Best Societal Sponsorship category, for its support of the St Vincent de Paul Empty Plate Appeal.

Irish Music Month

XL has been shortlisted in the Best Entertainment & Event Sponsorship category, for its association with Hot Press magazine and 25 IBI radio stations, for a major initiative to promote Irish artists and bands.

According to the retailer, this resulted in significantly increased radio play for the musicians across 25 independent radio stations during Irish Music Month, which takes place in October.


Launched in 2012, the Irish Sponsorship Awards recognise and reward the brands, agencies and media owners that play a critical role in the delivery of world-class sponsorship programmes executed in Ireland.

Read More: INTERVIEW: Johnny Sexton, Mace Brand Ambassador

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.

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