Mace has launched a new television advertising campaign featuring Ireland rugby star, Johnny Sexton.
The multi-platform campaign is a contemporary take on Mace’s marketing legacy of ‘Going the Extra Smile’.
The new television ad, which first aired on 1 July, focuses on the friendliness of Mace retailers and staff.
According to the retailer, every time Sexton hears the word friendly he is transported to the friendliest place in the world, a Mace store.
Sexton has been a Mace Brand Ambassador since 2018.
Commenting on the launch of the new ad campaign, Daniel O’Connell, Mace sales director said, “We’re really excited about this advertising campaign and through it we’re hoping to provide some enjoyable entertainment that will lift the moods of our customers."
"The Mace brand is centred on the friendliness of our retailers and their teams and always going the extra mile with a smile, something that we’ve also tried to achieve with this campaign.”
Mace Ad Campaign
Directed by Dave Tynan (Sweet Media) under the creative umbrella of renowned ad agency, Ogilvy and their creative director Marcus Hartung, this new advert was filmed in one of the latest new look Mace stores, Mace Black Bull in Drogheda town, and will be broadcast across television and video-on-demand and will accompanied by a digital and social media campaign.
The TV commercial will be supported by a consumer competition to win a “money can’t buy” training session with Sexton for a local school or club.