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BWG Foods Brands Shortlisted For National Awards

By Donna Ahern
BWG Foods Brands Shortlisted For National Awards

BWG Foods has enjoyed a clean sweep across its retail brands with the announcement of this year’s Irish Sponsorship Awards category shortlists.

All five retail brands – SPAR, EUROSPAR, MACE, Londis and XL – have been nominated in this year’s awards.


MACE’s groundbreaking and long-standing association with brand ambassador and Ireland rugby captain Johnny Sexton sees the local community retail brand shortlisted for the Best Use of Social Media award.

This is for the ‘MACE Jokes with Johnny’ campaign, which ran at the end of last year and in January of this year.


Read More: MACE Teams Up With Johnny Sexton To Launch New ‘Unsung Heroes’ Campaign


EUROSPAR has been shortlisted in two categories – Best Arts & Cultural Sponsorship and Best Societal Sponsorship – for its sponsorship of Junk Kouture, the fashion competition for post-primary school students, wherein participants design, create and model fashion made from recycled items.


Londis is nominated for Best TV Broadcast Sponsorship, for Ireland’s Fittest Family, on RTÉ One.


Londis won this category last year, and it is seeking an elusive two in a row.

Read More: Londis Renews Sponsorship Of RTÉ’s Ireland’s Fittest Family


Community retailer XL is shortlisted in two categories – Best Entertainment & Event Sponsorship and Best Grass Roots Sponsorship – for its sponsorship of The Marty Party, which is renowned sports commentator Marty Morrissey’s very entertaining stage show.



SPAR is shortlisted in a number of categories, for a number of different campaigns running this year.

As sponsors of Ireland’s fastest man, Israel Olatunde, SPAR is shortlisted in the Best Low-Budget Sponsorship category and in the Best Sports Team or Athlete Sponsorship category.

SPAR also receives a nomination in this category for the ‘SPAR Community Road Trip with Kellie Harrington’ initiative, and it is also shortlisted in the Best Societal Sponsorship category, for the ‘SPAR Community Fund’ initiative.

Read More: Brand Ambassador, SPAR: Kellie Harrington, Olympic Champion

Irish Sponsorship Awards


Launched in 2012, the Irish Sponsorship Awards recognise and reward the brands, rights-holders, agencies and media owners that play a critical role in the delivery of world-class sponsorship programmes executed in Ireland.

The awards will take place on Thursday 21 September 2023, at the Crowne Plaza Hotel in Santry, Dublin.

Read More: BWG Foodservice Named ‘Franchise Supplier of the Year’

© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.

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