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BWG Foods Launches New Series Of Super Sundaes Ahead Of St Patrick’s Day

By Donna Ahern
BWG Foods Launches New Series Of Super Sundaes Ahead Of St Patrick’s Day

St Patrick’s Day traditionally heralds the start of the ice-cream season, and in advance of the expected upswing in sales over the extended bank holiday weekend, BWG Foods has launched a whole new series of Super Sundaes, from its exclusive I Scream concession.

According to the retail group, taking inspiration from the original sundae recipes, BWG’s Food & Beverage Innovation team has come up with an alternative – the Squirmy Snakewhich takes inspiration from St Patrick himself, with a hint of lime juice adding a lovely patriotic hue to the delectable treat.

This is one of a number of delightful innovations from the BWG Foods team for the season ahead, it added.

Anticipated Sales

This year, BWG is anticipating sales of established favourites, such as choc ices and traditional ice-cream cones, to remain high. Over the duration of last season, for example, BWG Foods stores reported sales of more than 300,000 litres of ice cream for cones. When it comes to ice-cream treats, it seems, we love to indulge our collective sweet tooth.


Commenting, Alan Crawford, trading director of BWG Foods, said, “Our relationship with ice cream is well known, and Irish people do love to ‘cool down’ with a cone – my personal favourite is the 99! – or a traditional choc ice. Retailers usually open their ice-cream machines on St Patrick’s Day, to cater to the families and crowds attending the various parades around the country.

“With the parades back after a two-year absence, we are expecting brisk sales across our network of SPAR, EUROSPAR, MACE, Londis and XL stores.”

Confirming that old favourites never truly go out of style, BWG Foods also reported that, last year, sales of ice cream – specifically for cones – breached the 300,000-litre mark, while the traditional choc ice was predictably popular, and breached the 50,000-unit mark for the season.

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click sign up to subscribe to Checkout

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