Consumers Want Healthy Options
There is an increasing demand for healthy options on our supermarket shelves, and, according to research by Nielsen, that demand is set to continue, creating numerous business opportunities for retailers and FMCG companies. Aidan O’Sullivan reports.
Nielsen hosted its Importance of Healthier Options event in the Green Isle Hotel in Dublin in June, when it revealed the findings of its most recent research on the healthy-eating sector.
In Ireland, the healthy category was worth approximately €2.5 billion in value, claiming 19% of grocery market share in the year ending 21 April 2019, with a monthly average total growth of 5.3%, compared to just 3.5% growth in the rest of the FMCG industry (food, drink and tobacco only).