Corporate Gifting On The Rise For Irish SMEs Reveals Musgrave

By Publications Checkout
Corporate Gifting On The Rise For Irish SMEs Reveals Musgrave

New research by Musgrave has revealed that 86% of Irish SME owners plan to offer gifts to corporate clients this Christmas, an increase of 11% on 2014’s festive season.

The Musgrave MarketPlace 2015 SME Corporate Giving Survey also found that the amount of money being spent by Irish SMEs on client gifts is on the rise; with 28% reporting a higher spend this Christmas than in the last five years.

It also revealed that of those businesses that are giving corporate gifts, 89% do so to strengthen their relationships with clients and that the top choice of corporate gift (according to 52%) is a mixed food and wine hamper.

Alcoholic beverages are the first choice of corporate gift for 32% of Irish SME owners, with 9% saying a box of chocolates is the ideal gift.

The most stressful part of the corporate gifting process for 42% of respondents is finding a suitable client gift while 19% find organising the delivery of corporate presents to be especially taxing.


Almost half of SMEs (42%) prefer in-store shopping when it comes to finding gifts, as they value the option of viewing products in person before purchasing. However, 40% choose to shop both online and in store.

Musgrave MarketPlace Marketing Director Michelle Fennell commented on the findings, “With 40% of SMEs relying on both online and in-store shopping to source their client gifts at Christmas, it’s important to offer a quality shopping experience both online and in-store in order to meet customers’ preferences.”

“At Musgrave MarketPlace we have addressed this need by offering both in-store and online corporate gift options to our clients over the festive season,” she added.

Photo courtesy of Kevin Dooley, 2008

© 2015 - Checkout Magazine by Jenny Whelan.

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