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Costcutter Offers 'Professional And Profitable' Business Partnerships

By Donna Ahern
Costcutter Offers 'Professional And Profitable' Business Partnerships

Servicing over 1,500 customers nationwide through its franchise and wholesale business divisions, Barry Group is Ireland’s leading family-run wholesale distribution company.

Its Costcutter brand has firmly established itself as a strong and innovative partner for prospective retailers, with 10 new retail outlets joining the brand this year.

The Barry Group prides itself on providing professional and profitable retail solutions through its business partnership approach.

“Throughout the past 23 years, we have always valued the relationship we have with our customers and consider it to be more of a partnership,” says Barry Group managing director, Jim Barry.

“We are a family-run business, so we believe we are well positioned to partner with family businesses to support them on their journey in delivering retail excellence in their local communities.”

Read More: Jim Barry On The Barry Group's New Business Strategy

Costcutter’s dedicated team is comprised of multiple business disciplines and departments working together to meet the needs of today’s retail partner, and in collaboration with them, to ensure they are leading business operators.

“It is this combined approach and understanding that fuels Barry Group’s ‘One Team, One Plan’ mindset and ensures that we deliver on our promise to provide leading retail solutions to our retail partners,” says sales director Edwina Lucey.

“We understand that our retail partners form a major factor in the successful execution of the brand.  Therefore, we value their input at all stages of the process.

"Additionally, we ensure that our team, from account managers, fresh food advisors, store development and inside sales Spersonnel, to our category management, buying and marketing teams, are available to our retail partners and are committed to providing consistent service every day.”

Concepts And Exclusive Lines

Costcutter’s innovative approach to modern retailing can be seen in many facets of its retail offering, including its approach to concept development.

Its gourmet coffee brand, Urban Sips has seen coffee sales increasing by 30% to 40% for stores who have made the switch to this ‘superior offering.

In addition, the introduction of their premium deli brand, Market St. Deli, and their ice cream brand, Freezi Licks, have also contributed to Costcutter being firmly positioned as a leading symbol group in the Irish market.

The Costcutter brand team has invested significantly in the research and development of these concepts, which also include Amici Pizza, the Price Fighter range, and a portfolio of own brand and exclusive alcohol brands, to ensure that the sub- brands are both footfall drivers at store level and leading retail options.

For 2023, there are plans to further expand on their range of exclusive concepts that will be exclusively available to Costcutter retailers.

Substance Behind The Brand

Professional Account Manager Role

Help maximise your sales

Support your business control • Guidance on store standards

Marketing Support

Social media and marketing training

• Market research on trends and best practice

• Promotion cycles with leaflet, POS and digital assets

• National and local marketing campaigns • Online POS printing portal

Category Management

• Category plans

• Must stock ranges

• Assist in maximising sales

Financial Support

• Business plans

• System advice

• Analysis of business performance • Financial advice

Store Development

• Shop design

• Project management

• Advice on equipment

• Advice on sustainability

• New store set up support

Fresh Food Team

Staff training

• Range advice

• Product display advice

• Innovation

Information Technology

• EPOS system solution

• Customer BEACON ordering platform

• Ongoing support

Supply Chain

• Multiple ambient and chill deliveries weekly

• Full central billing solution

Buying Department

Competitive & comprehensive pricing

• Three weekly promotional cycles

HR Department

Guidance on dealing with HR best practice

Inside Sales

Customer support

• Customer communication

• Promotional selling


• Retailer Manual

• Marketing

• Finance


• Sales

• Category and product updates

• Sustainability

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