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Creative Agency TBWA\Dublin Wins SuperValu And Centra Accounts

By Donna Ahern

Creative agency TBWA\Dublin, The Disruption Company, has been appointed by Musgrave Group to handle retail account, SuperValu and Centra's advertising accounts, according to a statement it issued today (2 February.)

Des O’Mahony, marketing director, SuperValu and Centra said that the group was looking forward to developing it's leading SuperValu and Centra brands to further inspire and engage it's customers.

“The creativity and focus that TBWA\Dublin demonstrated through the pitch process gives us great confidence in the mutual success of our partnership,” explained O’Mahony.

Six-Week Pitch Process

Following a highly competitive six-week pitch process, the grocery retail and wholesale company has enlisted TBWA\Dublin to reportedly handle all aspects of Supervalu and Centra’s advertising across Ireland.

“2017 saw us launch our Refounders philosophy and strengthen our market offering across the agency. It culminated in a focused, creative and collaborative pitch to Musgrave.” Deirdre Waldron, CEO TBWA\Dublin added.

“It's a huge win, one we're very proud of and comes on the back of great thinking, a disruptive approach and top-class creative."

With the latest account win, the agency continues to strengthen its client roster, which includes Electric Ireland, ESB, Jameson Irish Whiskey, Bank of Ireland, BMW & Mini, Department of Taoiseach and the Health Service Executive to name but a few.

© 2018 - Checkout Magazine by Donna Ahern

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Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
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Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
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