Convenience retailer and Musgrave brand Daybreak has announced the Irish Heart Foundation as its official Charity of the Year for 2016.
The Irish Heart Foundation is a national charity dedicated to fighting heart disease, which the World Health Organization says will become the leading cause of death and disability worldwide by 2020.
Heart-related illnesses are now the biggest causes of death in Ireland, and according to the Foundation, every hour a child or adult dies from heart disease or stroke in this country.
The year-long initiative will see Daybreak work with the Foundation to raise much-needed funds for its work across the country. It will kick off its fundraising efforts by supporting the Happy Heart pin campaign.
It also has other events and initiatives planned in stores across the country and online throughout the year including Happy Heart Day celebrations on May 6th and Heart Runs and Walks for World Heart Day on September 29th.
Speaking about the partnership, Musgrave Market Place Head of Retail Sales, Paul Ryan said, "We are delighted to announce the Irish Heart Foundation as our official charity for 2016.
"We have been working closely with the Irish Heart Foundation to put together an engaging programme for our staff and customers over the next year. We believe that all funds raised will make a strong impact on families affected by heart illnesses."
Siobhan Hanley, Head of Fundraising with the Irish Heart Foundation welcomed the charity partnership and said, "We are very grateful for the opportunity to raise vital funds for the fight against heart disease and stroke, the nation’s biggest killer, which affects so many families all around Ireland."
© 2016 - Checkout Magazine by Jenny Whelan