Dole has recently launched a new specialist division and a new ‘GO Organic!’ consumer brand at Fruit Attraction 2023.
The international trade fair of the fruit-and-vegetable sector is currently taking place in Madrid and will run until Thursday 5 October.
The organic grower explained that Dole Organics will be dedicated to bringing renewed impetus to the organic fresh-produce category by promoting cross-sector collaboration, consolidating supply, assuring continuity and consistency of product, and applying best-in-class category management practices in store.
‘Diversified’ Product Range
Focusing on its ‘diversified’ fresh-produce range, Dole’s new GO Organic! brand will complement its successful Dole Organic banana and pineapple offering, already available across Europe.
Commenting on the launch, Bengt Nilsson, president of Dole Northern Europe, said, “Our ambition is unambiguous.
“We aim to become the indispensable conduit that brings together our own organic production, that of the most accomplished local and global organic growers, the full resources of our group and our commercial partners to present consistently superior organic produce to consumers, 52 weeks of the year.
“In creating Dole Organics and launching our Dole GO Organic! Brand, we are laying foundations and extending an open invitation to independent organic growers and European retailers alike to work together with Dole to collectively bring organic fruit and vegetables to the next level.”
Celebrating 25 years of its organic banana programme this October, Dole is the largest grower and distributor of both premium organic bananas and pineapples in the United States.
In Europe, Dole noted that it works hand in glove with a broad network of accomplished local third-party organic growers across many of the local markets in which it has on-the-ground operations.