Food And Beverage Leads The Way As 'Most Highly Regarded' Sector
When looking at industry reputations, the Food & Beverage sector leads the way as the 'most highly regarded' in Ireland, according to a RepTrak study published today (5 May).
Out of the nine sectors that were studied Retail Food took the second spot, the research which was conducted by the Reputations Agency showed.
The study revealed that An Post, Kerry Group and Bord Bia topped the poll overall, placing indigenous Irish companies, as front runners for the second year in a row.
This is the second year in succession that indigenous Irish organisations occupy the top three places in Ireland.
One of the key findings of the research shows that reputation substantially drives support and business results by 'increasing the propensity to buy, recommend, trust, invest, work for, or welcome companies into the community.'
According to Niamh Boyle, managing director, The Reputations Agency, “Organisational leaders value the RepTrak study as it provides a real insight on consumers’ perception of the reputational standings of Ireland’s top companies and this matters to them given the clear link between a strong reputation and performance indicators such as sales and profitability."
The RepTrak study is based on the perceptions of more than 4,500 respondents who completed the survey in the first quarter of 2017, the survey quantifies the emotional bond stakeholders have with 50 leading companies.
© 2017 - Checkout Magazine by Donna Ahern