Four Star Pizza has partnered with BWG Foodservice in a multimillion-euro deal over the next five years, for the exclusive supply of all food ingredients to the Irish-owned pizza group.
The new contract will see BWG Foodservice deliver an ‘end-to-end supply solution’ across all categories, spanning fresh food, ambient grocery, chilled and frozen products, packaging, and other catering supplies.
Commenting on the contract win, Ricky O’Brien, director, BWG Foodservice, said that the contract with Four Star Pizza “represents a very significant and unique addition to its business,” adding, “Our ability to deliver cost competitiveness through our consolidated supply network, our proven partnership model, our commitment to understanding our customer’s needs, and our ability to deliver workable solutions were all key factors in securing this deal.
“Being at the forefront of foodservice distribution in Ireland, we believe we are the perfect partner to support Four Star Pizza’s future growth ambitions.”
Four Star Pizza currently operates 56 stores on the island of Ireland.
The pizza-maker recently announced its plans to increase its number of outlets to more than 100 over the next three years.
Colin Hughes, CEO of Four Star Pizza, added, “We needed a partner that could match our ambitions and support us on every step of our journey. Securing local supply chain continuity amid the current challenges faced by the sector was a key aspect of the contract award, and we are confident BWG Foodservice will help us deliver this.
“We have worked hard over many years to differentiate ourselves in the marketplace by creating a truly authentic pizza experience, underpinned by fresh, high-quality ingredients – from local producers, where possible – and through this partnership with BWG, we now have a strong platform to build on our success to date.”
Takeaway Activity Increase
Four Star Pizza noted that it has benefitted from an increase in takeaway activity among consumers as a result of the Covid-19 pandemic and managed to successfully retain this expanded market.
The year 2021 was a record one for the pizza chain, with a year-on-year sales increase of 21.5%, driven largely by online orders via the company’s own channels and its Rewards loyalty programme, which now boasts more than 300,000 members.