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Staples Sales Increase Puts Dunnes In The Lead As Ireland's Top Grocer

Published on Mar 10 2020 7:08 AM

Staples Sales Increase Puts Dunnes In The Lead As Ireland's Top Grocer

Dunnes has seen a sales increase in key staple categories, with sales of fresh produce up 3% and an uptick of 12% in bread sales, putting it in the lead once again as Ireland's top grocer.

The family-run business gained 0.5 percentage share points, taking it to a 23.5% market share, during the 12 weeks to 23 February 2020, the latest figures from Kantar show.

Overall, the Irish grocery market maintained steady growth of 1.3% during the period, as all the major grocers were on an upward trajectory, ahead of widespread disruption caused by Storm Jorge and headlines around COVID-19.

News reports around coronavirus in February saw consumers take steps to ward off colds and flu, though the impact in Ireland was less pronounced than it was in Britain.

Hand wash products, including sanitisers, grew by 15% during the period – representing strong, but not dramatic, growth, the report showed.

“We’d expect to see more of an impact towards the end of February and into March, as increased awareness of the virus will likely lead to an uplift in sales of healthcare products," Charlotte Scott, consumer insight director at Kantar, commented.

"This coupled with the impact of Storm Jorge in late February may well lead to growing sales of goods typically associated with stockpiling like pasta and tinned or frozen food.”

Growth For All Grocers 

Dunnes, Tesco and SuperValu all contributed to the boost in promotional activity, increasing sales of boxed chocolates on offer by 23%, 22% and 18% respectively.

Lidl remained the fastest growing retailer this period, increasing its market share by 0.5 percentage points to 11.5%. The grocer benefited from shoppers maintaining healthy habits, with fruit sales rising by an additional €2.3 million.

Aldi was hot on Lidl’s heels, enjoying marginally slower growth than last period at 5.3%.

The retailer continued to gain share as shoppers chose to put more in baskets, with one in every two customers adding an additional item compared to the same 12 weeks last year.

Supervalu weathered a slowdown in growth, managing to increase its market share to 21.4%.  It benefited from a wider market uplift in organic food sales of 12%, as the number of baskets across all retailers containing organic goods rose by 9% year on year.

“SuperValu has performed particularly well in the organic foods category, and now holds 25% of the total organic market," Scott said.

"Fruit sales have grown by an additional €3.1 million in SuperValu over the 12 weeks, a key everyday category which has likely helped to drive the retailers’ success in securing bigger baskets.  The grocer also saw a bounce in dairy sales, with butter, cream and eggs all achieving double digit growth of 12%, 16% and 15% respectively.”

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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