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Hassett’s Bakery Secures New €6m Deal With Lidl

Lidl Ireland has announced a new deal worth €6 million with Hassetts Bakery.

The two-year deal will see the family-run business supply Lidl’s network of 175 stores across Ireland with a brand-new chilled cake and dessert range.

According to the discounter, the Rachel H’s range created by Hassetts is exclusively available in Lidl stores nationwide now as part of their everyday listed range.

Welcoming the multimillion contract Noreen Foley, business manager, Hassetts Bakery, said, "At Hassetts we are committed to delivering quality and innovative baking and confectionery products.

"Through Lidl’s ongoing investment in our business, we have had the opportunity to upscale production and make substantial investments in our business operations. We have created new jobs in the locality and have increased our workforce with eight recent hires."

New Additions 

The new exclusive deal will see the addition of four chilled cakes to Lidl stores nationwide, which includes:

  • Rachel Hs Vanilla & Custard Slice
  • Rachel H's Coffee Cream Slice
  • Rachel H's Jam & Cream Donut
  • Rachel H's Chocolate Cream Éclair

'Quality And Taste'

Established in 1984, Hassetts Bakery first started to supply Lidl in 2020 with a Handcrafted Vanilla Gateau.

Commenting on the new deal and the ongoing partnership with Hassetts, Stephanie Walsh, senior buyer, Lidl Ireland & Northern Ireland, said, “The quality and taste of their products is a true testament to their passion to provide the best handcrafted confectionary on a daily basis.

"We are proud to work with the best local producers, and by working with Hassetts we are guaranteed their incredibly talented team take time to source the best ingredients locally, delivering quality and innovative baking and confectionery products every day.  

Read More: Mulrines Signs New €8m Contract Extension With Lidl

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click sign up to subscribe to Checkout.

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