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Ibec Launches 'Ireland: A Model Of Substance' Campaign In Brussels

By Donna Ahern
Ibec Launches 'Ireland: A Model Of Substance' Campaign In Brussels

Ibec, will launch its “Ireland: a model of substance” campaign in the Sofitel Europe, Place Jourdan Brussels today (5 December.)

The group that represents Irish business, said that it will be 'showcasing the transformational story of a country accelerating from delayed convergence to the most globalised economy in the European Union.'

Speaking in advance of the launch in the, Danny McCoy, CEO, Ibec said: “The Ibec campaign highlights how Ireland’s business model of substance is decades in the making and has developed out of tactical policy planning and implementation, including the best international practice in taxation.

Substance Of The Irish Business Model

According to a statement, the group noted that the campaign highlights the substance of the Irish business model and the importance of allowing small open economies the flexibility to continue to compete effectively. The ask is for the European Union to uphold and back this success.


“The OECD corporation taxation reforms and the dynamic changes in international economics have favoured Ireland as a highly globalised business model and have accelerated it to the fastest growing economy in the European Union." McCoy added.

"Ireland now has the modern day equivalent of a resource economy with substantial intellectual capital and intangible assets at its core.”

© 2017 - Checkout Magazine by Donna Ahern

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