JUUL Labs has announced that it's vapes are now available from Applegreen stores across Ireland from today.
Irish smokers can now purchase a full range of JUUL products in the Irish forecourt and convenience retailer's outlets nationwide, including a starter kit, device kit and six JUUL Pod flavours: Alpine Berry, Apple Orchard, Golden Tobacco, Glacier Mint, Mango Nectar and Royal Crème.
“At Applegreen we are always striving to give our customers choice along with convenience, so we are pleased to add another innovative product to our offering," Leigh Hewerdine, head of trading at Applegreen said.
Currently, 22% of Irish people smoke and in 2013, Ireland committed to reducing that figure to 5% and becoming 'tobacco-free' by 2025.
'Challenge 25' Policy
In a statement the US start-up vaping technology company highlighted that JUUL products are appropriate only for adult smokers looking to switch and no non-nicotine users, most especially youth, should ever try JUUL.
“Our aim is to be available in as many outlets that sell cigarettes as possible – as long as they adhere to our 'Challenge 25' policy – in order to help adult smokers make the switch from cigarettes," said Gareth Smyth, general manager of JUUL Labs Ireland.
'JUUL Labs Irish operations are underpinned by its industry-leading code of practice,' the group said, 'to ensure responsible and restrictive advertising, marketing and age-gated product access.'
All retail partners must comply with JUUL Labs’ 'Challenge 25' policy, whereby any customer who looks under the age of 25 must produce ID to prove they are over the age of 18, and retailers will be regularly monitored through an auditing programme to ensure adherence, it said.
Smyth added, "we fully support the introduction of legislation to prevent the sale of e-cigarettes to under-18s."
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.