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Keogh’s To Expand Gluten Free Range

Published on Jun 26 2014 3:23 PM in Retail

Keogh’s To Expand Gluten Free Range

Keogh’s Farm has announced their newest addition to the Keogh’s Gluten Free range, their Roast Beef and Irish Stout flavoured crisp, will hit shelves throughout Ireland next month.

The launch comes after months of testing to help the North Dublin-based business to fine-tune its latest offering, removing all traces of gluten in the process.

Keogh’s are adamant that the latest addition to their range – which blends the authentic tastes of roast beef with the full, smooth flavour of Dungarvan Black Rock Irish Stout – will embellish the distinctly Irish feel of a product portfolio that already comprises seven gluten free varieties such as Irish Atlantic Sea Salt, Shamrock and Sour Cream and Dubliner Irish Cheese and Onion, tapping into the growing market for gluten free food.

“We are delighted to bring to market our unique taste of Ireland, now gluten free,’ said Keogh’s Crisp’s managing director Tom Keogh.

“We understand the sacrifices made by people who need to follow a strict gluten free diet and who sometimes miss out on enjoying their favourite snacks, so that’s why we have created our award-winning Roast Beef and Irish Stout flavour – minus the gluten!”

Keogh’s have highlighted the product’s gluten free status by lightening the colour of their bag from brown to red and including a heart shaped gluten free logo on the front of the pack.

© 2014 - Checkout Magazine by Conor William O’Brien

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