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Lidl Ireland Announces €10 Million Deal With Manning’s Bakery

Published on Mar 15 2021 1:21 PM in Retail tagged: Featured Post / Lidl Ireland / Mannings Bakery

Lidl Ireland Announces €10 Million Deal With Manning’s Bakery

Lidl Ireland has today announced a multi-million-euro deal with Coolock-based Manning’s Bakery to the value of €10 million.

The move will see the Irish supplier’s artisan baked goods on the retailer’s shelves here in Ireland as well as more than 800 Lidl stores in Europe.

From humble beginnings, the Manning’s family business grew from a small bakery on the steps of Croke Park in the 1950s to developing a long-standing relationship with Lidl.

The Dublin bakery has been supplying the retailer for more than 11 years with customer favourites such as traditional Irish soda bread crafted with Patsy Manning’s homemade recipe – originally developed more than 70 years ago and now available exclusively in Lidl’s 168 stores nationwide today, Lidl said.

Production 

Supplying Lidl Ireland since 2010, Manning’s was one of the first suppliers to fill Lidl’s fresh bakery shelves when the feature was first added to stores and the success has allowed the family business to develop an additional new state-of-the-art 5,000sq metre production facility in recent years, it added.

According to Lidl, 35 of the Mannings’ 250 employees are dedicated solely to develop and produce products for Lidl and Manning’s has also invested in purpose-built equipment to produce the retailer’s bestselling baked goods.

Speaking about the new deal, Eamon Manning, chief executive officer, Manning’s Bakery, commented, “Our partnership with Lidl has continuously grown over the past 11 years, and as a family business we are extremely grateful for the many opportunities the team have made possible for us including this substantial new contract to supply Lidl Great Britain and Lidl Northern Ireland."

Distribution

The bakery now delivers to 13 of Lidl’s regional distribution centres five days a week across Ireland, Northern Ireland and Great Britain.

“Building long-standing relationships with our supplier network is a win-win for our business,” said Gary Murray, head of buying at Lidl Ireland.

“Not only do our customers benefit from high quality, delicious products but we also help our suppliers build efficiencies and economies of scale which means we can also offer the best prices on the market,” he added.

© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign up to subscribe to Checkout.

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