According to the discounter, the partnership will see Bewley's supply Lidl stores nationwide under the retailer's award-winning own brand Fallon’s Tea.
Lidl and Bewley’s started working together more than ten years ago, a journey which has 'successfully contributed to developing Lidl’s expanding Fallon’s Tea range'.
Commenting on the reformulations in collaboration with Bewley’s, Rebecca Buchanan, senior buyer, Lidl Ireland, said, “At Lidl Ireland, we strive to work with trusted Irish brands and local producers to bring the highest quality, affordable products to our customers.
"We are delighted to work alongside Bewley’s and their team on our new reformulated Fallon’s Tea range - innovating and curating the perfect blends through numerous rounds of tea tasting, encompassing their leading craftmanship into our products.
"Working with Bewley’s to reformulate the Fallon’s range in the last year has resulted in the achievement of notable awards that recognise the quality and great taste of these products. We are confident that our new Fallon’s Tea blends will be a huge hit with our tea drinking customers nationwide as we are super proud of the awards achieved to date.”
According to the discounter, Bewley’s and Lidl Ireland's reformulated own brand tea blends have created 'the perfect range of Fallon’s tea bags at an affordable price'.
Fallon’s award-winning tea is now available at Lidl stores nationwide in three blends including:
- Fallon’s Gold Blend (awarded a Blas na hÉireann Gold Award 2022, Silver 2023, and Great Taste Award 2022)
- Fallon’s Original Blend (awarded Great Taste Award 2023)
- Fallon’s Master Blend (awarded Irish Quality Food and Drink Award 2023).
Commenting on the long-standing relationship with Lidl, Mary McBride, head of retail, Bewley’s Tea and Coffee Ltd, said, "Working with one of Ireland’s leading retailers has been an exciting project for our team and we look forward to continuing a lengthy partnership for many years to come.”