Lidl Launches Emergency Donation Appeal
Lidl said that it is appealing to customers who would like to purchase an extra tinned or long shelf-life product to leave it in a dedicated trolley in stores this weekend, Saturday 28 March and Sunday 29 March.
The donations will then be distributed through FoodCloud to local charities and food banks, the retailer said.
"At Lidl, we want to ensure that we do everything in our power to look out for the more vulnerable members of our communities at this difficult time," said J.P. Scally, managing director, Lidl Ireland and Northern Ireland.
'Much-Needed Ambient Volumes'
"With the generosity of our customers and by utilising our existing infrastructure with FoodCloud we will be able to quickly get the essential supplies to those in need."
"FoodCloud’s priority now more than ever is ensuring that we are maintaining our services and supporting our network of community groups, who will need increased supplies over the coming weeks," said Aoibheann O’Brien, partnerships director for FoodCloud.
"Lidl’s initiative will help to contribute some much-needed ambient volumes through our hubs."
Lidl’s long-standing partnership with FoodCloud was established in 2016, and now has a network in place that supports food redistribution from stores and warehouses to more than 300 charities across Ireland, which sees all stores and warehouses connected with local charities to donate surplus food to those in need.
© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.