Entries are now open for the 2024 Love Irish Food Brand Development Award, it was announced today.
The award is worth in excess of €160,000, and the winner will receive a creative bursary supported by Owens DDB and digital content supported by Marketing Network, as well as trade marketing support from Checkout magazine.
Love Irish Food, in partnership with Global, will be supported by trade media partner Checkout magazine for the award.
The Brand Development Award has been providing Love Irish Food member brands with the opportunity to win a fully funded national outdoor advertising campaign since its launch in 2012.
The recipient of the 2023 award, Ted Carty of Oliver Carty & Family, said, “Winning the 2023 Brand Development Award offered us an incredible opportunity to promote our business on a national scale and bring our wonderful products to more Irish consumers.
“I would strongly encourage other Love Irish Food members to enter this year’s competition.”
The executive director of Love Irish Food, Kieran Rumley, mentioned the challenges faced by local food and drink producers with the rising costs of running a business.
Rumley said, “It has been rewarding to see how this unique food industry award has helped small and medium-sized food businesses go from strength to strength on the road to becoming some of Ireland’s much-loved food brands.”
To enter, Love Irish Food member brands must first register online before Friday 16 February 2024.
Then they must submit a completed entry before the deadline of 5.30pm on Friday 15 March 2024.
A shortlist of competitors will be interviewed by the judging panel, with the winner announced at the beginning of April 2024.
The judging panel comprises Kieran Rumley, executive director, Love Irish Food, and Antoinette O’Callaghan, head of marketing, Global in Ireland.