Marks & Spencer (M&S) Ireland has launched its 2024 ‘Farm to Foodhall’ campaign today, fronted by chef and M&S Food ambassador Mark Moriarty.
Following a successful campaign in 2023, this is the second iteration of the initiative.
The campaign will run across Irish broadcast, digital and out-of-home (OOH) advertising channels from April to September.
Meet The Suppliers
It will feature five Irish suppliers, as Moriarty visits them to explore the lengths to which they go in order to deliver the highest-quality M&S Irish produce.
The campaign aims to highlight what makes M&S produce special, in terms of quality and value.
Through the multimedia campaign, Moriarty will meet the producers behind the retailer’s 100% traceable Irish beef and lamb.
He will also explore the origins of the store’s fresh strawberries, fresh-baked in-store San Francisco sourdough, and vitamins D- and B6-enriched chestnut mushrooms.
It kicks off today, with Moriarty visiting M&S’s berry supplier, learning how the berries are kept fresh, including the picking technique, which involves twisting from the stem.
The campaign showcases M&S’s commitment to using Irish suppliers and expanding upon its existing range of products sourced in Ireland.
‘Champion Irish Suppliers’
The trading director at M&S Ireland, Laura Harper, said of the launch of the initiative, “I am delighted to introduce our second ‘Farm to Foodhall’ campaign, which continues to champion the brilliant work of our Irish suppliers.
“At M&S, we pride ourselves on delivering exceptional quality and value to our customers, and for years we’ve worked with a diverse family of outstanding farmers and producers across Ireland, with shared values of quality, sustainability and community.”
Moriarty expressed his excitement at the campaign, saying, “I am delighted to be partnering with Marks & Spencer for their ‘Farm to Foodhall’ campaign again this year, and to have another opportunity to visit producers across Ireland and find out about how they ensure the highest quality for their produce.
“By prioritising sustainability and responsible sourcing, we can make a positive impact on our communities and the environment.”
He concluded, “I look forward to working with Marks & Spencer to promote these values and inspire customers to embrace high-quality Irish ingredients.”
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