Maxol has announced that its annual Christmas coffee fundraiser has raised €60,000 for the mental health charity Aware.
Launched in the lead-up to Christmas 2022, the forecourt retailer noted that its pay-it-forward initiative ‘aimed to promote the spirit of kindness across Ireland by encouraging customers to purchase a coffee or hot drink for someone else’.
In line with previous Christmas fundraisers, for every cup of ROSA Coffee or hot drink bought at one of Maxol’s service stations in November and December, 10c was donated directly to the charity.
Brian Donaldson, CEO of Maxol Group, said, “We’re proud to support Aware and the selfless work its team of volunteers do every day across the country. We’ve been working with Aware for seven years, and we’ve seen first-hand how important fundraising initiatives such as our Christmas coffee campaign [are] for the charity.”
Aware is the national organisation providing support, education and information services to people impacted by depression, bipolar disorder, and related conditions.
Aware directly supports 50,000 people from communities all over Ireland each year, via its support services and positive mental health programmes, with many more accessing its website for information and resources.
Drew Flood, business development manager of Aware, said, “We rely heavily on the generosity of the public and corporate organisations like Maxol to ensure we can continue to provide our free and essential services – €60,000 is a fantastic fundraising result, and we are very grateful to Maxol, its retailers, and all the customers throughout the country who purchased a ROSA coffee over the Christmas period.
“Every single euro raised makes a difference, contributing towards the support of another person or delivery of another positive mental health programme. Importantly, it has also raised awareness of mental health in communities all over Ireland. Thank you.”