A study carried out for Checkout magazine by Behaviour & Attitudes has found that more Irish consumers are now shopping at Aldi or Lidl than at any of Ireland’s ‘Big Three’ grocers; Tesco, Dunnes and SuperValu.
The survey of 662 Irish shoppers found that a total of 62% have shopped in either Aldi or Lidl over the past year, compared with 48% that shopped in Tesco, 41% that shopped in SuperValu and 36% that shopped in Dunnes.
When it comes to where shoppers are choosing to do their ‘Main Shop’ each week, again Aldi/Lidl ranks highest. 30% of respondents said that they carry out their ‘main shop’ in Aldi or Lidl, up from 21% last year.
This compared to 20% that said they use Tesco for their ‘main shop’, 19% that use Dunnes, and 19% that use SuperValu.
92% of respondents to the survey said they have a Lidl in their local area, and 86% have an Aldi.
The survey was carried out at 63 sampling points across the country between 15 and 28 November 2013.
© 2013 - Checkout Magazine by Stephen Wynne-Jones
