Mr Crumb Named All-Ireland All-Star Innovative Company 2020

By Maev Martin
Mr Crumb Named All-Ireland All-Star Innovative Company 2020

Multi award-winning artisan food producer Mr Crumb has won the All-Ireland All-Star Innovative Company 2020 award. 

The family-run business, located in the small rural village of Finea, Co Westmeath, was founded in 1996 and is famous for its international award-winning stuffing, and also makes breadcrumbs, flavoured butters and food-to-go products.

The company is a major local employer and exporter to many countries, including the UK, France, Germany, The Falkland Islands and the US. 

Invisible Chef

Mr Crumb have just launched a new range of ‘Cook & Serve in Pack’ hot food-to-go under the brand Invisible Chef which, they claim, provides an effective and consumer safe food solution for retail and foodservice businesses struggling with the effects of  Covid. 

“Our unique selling point is that the products are cooked in pack in any cooking appliance and two minutes later, they are cooked, with no handling of the product before or after cooking,” says Mr Crumb director, Jason Coyle.


“We are on a fantastic journey building the Mr Crumb Brand in Ireland, the UK and Internationally. The Business All-Star Award is a testament to the innovative product development, hard work and dedication of our team over the last 24 years. It also validates our commitment to provide the best quality products and customer service.” 

National Food Awards

Mr Crumb has won numerous national food awards every year for their products, including awards from Blas na hEireann, the Irish Quality Food Awards, The Great Taste Awards, and the Free From Awards. They have just won their fifth Great Taste Award over three years, allowing them to claim Great Taste Producer status for the very first time.  

The Business All-Star Award is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics.

“Mr Crumb has successfully navigated three rounds of auditing which proved their performance, trust and customer-centricity,” said Kieran Ring, deputy chair, adjudication board. “The auditing process has left us in no doubt as to Mr Crumb’s suitability for Business All-Star Innovation Winner and their inclusion in The Register of Irish Business Excellence (TRIBE).”

The All-Ireland Business Foundation is responsible for overseeing the All-Ireland Business Summit, All-Star awards, ongoing All-Star accreditation, Thought Leader awards and promoting peer dialogue among members

© 2020 Checkout – your source for the latest retail news. Article by Maev Martin. 

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