M&S Makes Strong Start To New Year: NielsenIQ

By Donna Ahern
M&S Makes Strong Start To New Year: NielsenIQ

Marks & Spencer has maintained its position as Britain's fastest growing food retailer, market researcher NielsenIQ said on Tuesday, indicating its turnaround plan is gaining momentum.

It said M&S's sales rose 12.3% in the 12 weeks to 29 January year-on-year, giving it a UK grocery market share of 3.6%, up 0.4 percentage points on the year.

Profit Outlook

Last month, M&S nudged up its profit outlook after it reported a strong Christmas, and hopes are rising its latest attempt at a turnaround could succeed after decades of false dawns.

NielsenIQ's data showed market leader Tesco was the best performer of Britain's so-called Big Four grocers.


Its 0.3% sales decline significantly outperformed Sainsbury's, Asda and Morrisons, which had falls of 3.7%, 4.3% and 6.9% respectively.

Kantar Research

The data echoed figures from rival market researcher Kantar published last week.

However, Kantar does not include M&S in its monthly reports.

M&S also had weaker comparative sales numbers than the big four in the same period of 2020-21.


NielsenIQ said overall UK supermarket sales fell 2.9% over the four weeks to 29 January.

Comparatives were very tough, as in the same period last year the United Kingdom was in COVID-19 lockdown and sales grew 10.6%.

News by Reuters, edited by Donna Ahern, Checkout. For more retail stories, click here. Click subscribe to sign up for the Checkout print edition.

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