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M&S Was Britain's Fastest Growing Food Retailer In Christmas Quarter: NielsenIQ

By Donna Ahern
M&S Was Britain's Fastest Growing Food Retailer In Christmas Quarter: NielsenIQ

Marks & Spencer was Britain's fastest growing food retailer in the key Christmas quarter, market researcher NielsenIQ said on Tuesday, providing further evidence that the company's latest turnaround programme is gaining traction.

NielsenIQ said M&S's grocery sales soared 9.4% in the 12 weeks to 1 January from the same period a year earlier, with growth accelerating from its November report.

In November, M&S said it had beaten forecasts for first-half profit and upgraded its earnings outlook for the second time in three months, sending its stock soaring on bets that one of Britain's most elusive turnarounds could finally materialise.

Shares Surge 

Its shares have now surged 84% over the last year.


Some analysts believe M&S, which also sells clothing and homeware, could upgrade its 2021-22 profit outlook again on Thursday when it publishes its own third-quarter trading update.

The 'Big Four'

NielsenIQ's data showed market leader Tesco was the best performer of Britain's so-called Big Four grocers.

Its 0.1% sales decline significantly outperformed Sainsbury's, Asda and Morrisons which had falls of 4.2%, 3.1% and 5.6% respectively.

That data echoed data from rival market researcher Kantar published last week.


However, Kantar does not include M&S in its monthly reports.

NielsenIQ noted, however, that M&S had weaker comparative sales numbers than the Big Four in 2020.

Spending Increase 

The researcher said UK shoppers spent a total of £7.1 billion ($9.6 billion) at supermarkets in the two weeks to 25 December, up from £6.7 billion in 2020.

Sainsbury's will give an update on its Christmas trading on Wednesday, while Tesco will provide an update on Thursday.


The British arm of German discount supermarket group Aldi said on Monday its sales in December rose 0.4% compared with the previous year.

News by Reuters edited by Donna Ahern Checkout. For more Retail stories click here. Click subscribe to sign up for the Checkout print edition.

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