Musgrave noted that it will immediately donate €100,000 to on the ground emergency relief in the area.
Effective from today (Friday, 10 February), Musgrave said that it will roll out a major fundraising campaign enabling customers of its retail and wholesale brands across the island of Ireland to donate through a simple ‘tap to donate’ mechanism at the till.
The donation drive will last for two weeks.
Immediate Humanitarian Response
100% of the funds donated will go directly to the Irish Red Cross and UNICEF to help fund the immediate humanitarian response, the company highlighted.
Noel Keeley, CEO, Musgrave Group, said, “We in Musgrave, along with our customers, colleagues and retail partners have all been deeply saddened by the scale of the humanitarian crisis following the earthquake in Syria and Turkey.
Musgrave is immediately contributing €100,000 to the Irish Red Cross and UNICEF to help bring much needed supplies including food, blankets, and medicine to those impacted by this devastating event.
"We are also encouraging our customers to donate what they can at the till. Working closely with the charities, we will ensure that 100% of the donations go as quickly as possible to help those who need it.”
Irish Red Cross & UNICEF Responses
Commenting on the appeal, Deirdre Garvey, Secretary General of the Irish Red Cross, said, “We would like to thank the people across the island of Ireland and Musgrave for their generosity and quick response to this crisis.
"Cash donations allow us to respond as quickly as possible on the ground to ensure the donations can make an impact to those who need it most.”
Peter Power, executive director, UNICEF Ireland echoed the sentiments and added,“The children of Syria and Turkey urgently need support.
"Through this action by Musgrave and their customers, UNICEF will be able to protect more children and deliver critical life-saving support to those affected by the earthquake in Syria and Turkey.”