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Musgrave MarketPlace Unveils €2.5m Upgrade Of Ballymun Food Emporium

By Sarah O'Sullivan
Musgrave MarketPlace Unveils €2.5m Upgrade Of Ballymun Food Emporium

Musgrave MarketPlace has launched its new ‘Next Generation Food Emporium’ in Ballymun, Dublin, following a €2.5 million investment.

The upgraded store – opening today – is part of an ongoing commitment by the wholesaler to redefine Irish food and beverage wholesaling and to deliver a best-in-class experience for customers.

Musgrave MarketPlace is an Irish-owned national foodservice, retail and SME wholesaler that is also part of the Musgrave Group.

The Emporium

Committed to making business easy for foodservice and wholesale customers, the Musgrave MarketPlace Ballymun Food Emporium now houses over 1,000 additional products.

The butcher counter and walk-in chill room now expand on previous service levels, ready to hand-pick custom-cut meat to specifications.


Over 60 beef, pork and lamb cuts have been added to the range including an exclusive range of over 20 butcher prime certified Irish Angus beef cuts and Irish Hampshire Pork.

There is also an enhanced beverage zone, with 1,400 products on offer across premium spirits, wines, champagne and soft drinks.

A Food of the World zone sources the best of Irish foods, as well as an authentic Italian food range and an extensive range of Asian lines.

It has also enhanced its food theatre led by head development Chef Clément Pavie.

The food theatre offers product demonstrations, menu planning and training services for customers, as well as facilitating industry events.


Click and collect in the centre – which services over 3,000 food outlets – has been improved alongside a digital prioritisation of the branch.

As part of “Growing Sustainable Every Day,” Musgrave MarketPlace is reusing all existing equipment, as well as adding LED lighting, introducing a recycling station and adding electric vehicle chargers to the site.

The new site has also enrolled in the All-Ireland Pollinator Plan run by the National Biodiversity Centre.

This will see the site facilitate changes to enhance biodiversity on the site supporting the local environment and wildlife.

‘Creating A World-Class Shopping Experience’

Speaking about the upgrade, the head of Musgrave MarketPlace Thomas Morrison said, “Today marks an exciting milestone for Musgrave MarketPlace as we launch our new Next Generation Food Emporium at our Ballymun location following a significant investment.


“We are passionate about food and are committed to creating world-class shopping experiences for our customers, staying at the cutting edge of food trends to deliver the tastes and flavours that our customers expect.

“We are focused on providing the most extensive food and beverage range at the best value possible with a market leading service proposition.

Morrison concluded, “Our Ballymun Food Emporium embodies all of these commitments.”

Read More: Musgrave MarketPlace Surpasses 1.5m Meals Donated Through FoodCloud

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