Martin Kelleher, managing director of SuperValu, has said that today's market share data, which indicates that the retailer has achieved a market leading position in the Irish grocery space, is "testament to the fantastic work of our retail partners across the country."
SuperValu now stands on 24.9% market share, ahead of Tesco on 24.7% market share and Dunnes on 22.7% market share.
Commenting on the achievement, Kelleher said, “It is nice to be recognised as the largest grocery retailer in the market, a feat which is even more important when you bear in mind that SuperValu is a brand that is essentially made up of independent retailers from across the country.
"Local ownership is one of our unique selling points: the fact that our stores are operated by people from the local community, the store owner knows his or her customers and what they want. For example, as stores owners can source directly from local suppliers, you will find products on our shelves that you simply cannot buy in any of the other grocery retailers.”
Last year, SuperValu achieved its highest ever sales total, €2.58 billion. The brand has grown by around 30% over the past ten years.
“Clearly the Irish grocery market is highly competitive and will continue to be neck and neck in the future," said Kelleher. "We aim to repay our customers’ loyalty by continuing to invest in our brand and further improving our offer."
© 2015 - Checkout Magazine by Stephen Wynne-Jones
