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Musgrave To Rebrand Superquinn As SuperValu

Published on Aug 7 2013 10:21 AM in Retail

Musgrave To Rebrand Superquinn As SuperValu

Musgrave has announced it is to rebrand its Superquinn stores to SuperValu from next February, bringing to an end the Superquinn name in Ireland.

As a result of the rebrand, 102 job losses will result from the reorganisation of Superquinn's support office in Lucan over the next eighteen months. 2,500 store staff are to be unaffected.

SuperValu made the announcement this morning, with Musgrave Group CEO Chris Martin commenting: “Combining our SuperValu and Superquinn stores creates an unrivalled Irish retail brand, enabling shoppers to access SuperValu’s offer nationally, while incorporating the best of Superquinn.

"We understand that some customers will be sad to see the Superquinn name change. However, the decision follows a considered review of all options and is an inevitable next step given the realities of a totally changed grocery market and what the Irish consumer now needs."

© 2013 - Checkout Magazine by Stephen Wynne-Jones

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