Maxol has announced that it is expanding its dealer network with the latest addition of a new outlet, in Irishtown, Kilkenny City.
With over 30 years’ industry experience, John Eivers, owner of the Irishtown site, is no stranger to the forecourt convenience retail business.
Since partnering with Maxol earlier this year, the forecourt has had a major overhaul with the installation of a new Maxol canopy and comprehensive forecourt upgrade.
“The switch to Maxol has been more than rewarding – not just in terms of an uplift in sales, but also as part of our plan for future-proofing our business,” said Eivers.
“It was important for us to partner with a reputable Irish business with extensive industry knowledge and an excellent track record in retail convenience and forecourt infrastructure. We haven’t been disappointed with our decision.”
Last October, Brian Donaldson, CEO of the Maxol Group, announced a €20 million investment programme for 2022.
Over the past five years, Maxol has been transitioning from its position as a fuel brand selling food and grocery to a convenience food service brand that also sells fuel, along with other energies for mobility.
The latest Maxol expansion in Kilkenny brings the total number of new dealers this year to seven.
Maxol highlighted that its independent network of service stations across the island of Ireland enjoy a range of benefits, including a dedicated regional manager and support team, forecourt design and development expertise, marketing support, and a customer standards and excellence programme.