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One In Five Adults Expect To Spend More This Christmas Compared To 2020

By Donna Ahern
One In Five Adults Expect To Spend More This Christmas Compared To 2020

Spending habits are set to soar this Christmas as the Irish consumer looks to make the best out of Christmas for 2021.

According to Tesco Ireland's ‘Christmas Trends Research’, published on 3 November, spending is on the rise this year as one in five (20%) adults expect to spend more this Christmas compared to what they spent last year. 

When it comes to spending on Christmas gifts, 23% of Irish consumers plan to spend between €101 and €200, with a similar proportion (21%) saying that they plan to spend between €201 and €500.

Commenting on the research findings, Cathal Deavy, marketing director, Tesco Ireland, said, “What our research tells us is that after the last year the people of Ireland are excited that Christmas is back and are determined to enjoy the festive season."

True to Tradition

When it comes to household traditions, the nation has spoken, and the top traditions of Irish households have been revealed. 

Half of the respondents (50%) said that they typically source their Christmas dinner recipes from a traditional family recipe passed down through generations.

Millennials are confirmed as the main generation to dish out a delicacy from the past with (61%) of those aged 25-34 most likely to use a traditional family recipe passed down through generations.

Just over seven in 10 (71%) adults said that their favourite family Christmas tradition is Christmas dinner, closely followed by putting decorations on the tree (68%).

The Late Late Toy Show has also been confirmed as a popular tradition, with 33% of adults saying this is their favourite Christmas tradition.

Home for Christmas 

Over three in 10 (31%) adults say they will have family members travelling to be with them this Christmas, with more than one in ten adults (14%) saying they will have family members travelling from abroad. This is a long time coming for nearly one quarter (24%) of respondents who say it has been more than a year since they last saw this person.

A festive feast is in store for most households this year, with almost three quarters (74%) of adults expecting there to be between three and eight people at the dinner table for Christmas dinner, with 12% saying they will be expanding the dining table as they will have nine or more.  

"Traditions continue to play an integral role in households as families look forward to reuniting with their loved ones and making up for lost time," Deavy noted. 

A Very Sustainable Season

As the environmentally conscious shoppers prepare for the festive season, six in 10 (55%) adults said that sustainability will be a factor in their decision making process when purchasing gifts this Christmas.

According to the research, when it comes to practising sustainability, just over half (51%) of adults will be cutting down food waste, a 3% increase from last year. 

Shopping local has also grown in popularity with over four in 10 (43%) planning to shop locally for gifts in comparison to last year (38%).

When it comes to those who plan to cut down on food waste, just over six in 10 will do so by buying less food overall (62%) or by making better use of leftovers (61%), a statistic that has remained the same since 2020.

2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news click here. Click sign up to subscribe to Checkout.

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