Penneys has announced a new three-year partnership with WorkEqual, worth €300,000.
The international fashion retailer highlighted that it will partner with WorkEqual to offer personalised styling sessions and confidence-building workshops, which will take place in its international headquarters, in Dublin, as well as in Penneys stores around the country.
In addition, Penneys noted that its employees will be able to volunteer with WorkEqual, to help deliver events and share their expertise across a variety of topics, such as fashion, people services, and retail.
Commenting on the partnership, Lorraine Culligan, group director of people and culture at Primark, said, “At Penneys, we help women to look and feel good through fashion that is affordable and accessible.
“Supporting women through all of life’s stages is something we care deeply about, whether that’s our colleagues, customers or communities.
“As part of that, we want to support organisations that champion inclusion, as well as making a positive impact in our community.
“So, it was a natural fit to partner with WorkEqual, as, together, we can help their services reach even more women across Ireland.”
Founded by Sonya Lennon, WorkEqual (formerly known as Dress for Success) is a social enterprise whose mission is to ’provide innovative, targeted services and programmes, and advocate on behalf of people entering and re-entering the workplace to reach sustained economic independence.’
Lennon added, “This partnership with Penneys transforms WorkEqual’s ability to deliver on our mission of empowering progress across Ireland.
“As a fashion retailer that welcomes everyone, we know that Penneys is the perfect partner to help us build confidence and job readiness in our shared clients.
“Supporting those who need it most to secure sustainable employment is something we can now do at scale, through Penneys’ Irish store network.”