Located on O’Connell Street, the renovated store now features an additional lower ground floor, bringing an even bigger and better Penneys experience to customers in Tipperary.
As part of the retailer’s commitment to invest €250 million in Ireland over the next 10 years, Primark highlighted that it has invested €5.7 million in refurbishing and enhancing the popular Tipperary store, with a focus on creating the fantastic in-store experience the retailer is known and loved for.
Damien O’Neill, head of Penneys Ireland and Northern Ireland, said, "At Penneys, we are committed to providing the best in-store experience for our valued customers.
"This refreshed store with increased floor space will allow us to showcase even more of our product range, offering great-value fashion and essentials to the people of Tipperary.”
The former basement stock room level has been converted into a new retail space for the kids, menswear, and homeware departments, with the existing floor now featuring an even bigger womenswear department.
The refurbished store now spans 18,800 sq. ft of prime retail space across two floors, an increase of 54% from the original store size.
To support the bigger store size and in advance of the busy summer season, Penneys noted that it will be creating 20 new positions as part of the extension at Clonmel, representing a 44% increase in the store team, and providing a significant boost to the local economy.
Mayor of Clonmel, Cllr. Pat English, said, “I welcome the extension and refurbishment of the Penneys store in Clonmel.
The new jobs and extra shopping space are a real boost to the town, the investment highlights the attractiveness of O’Connell Street as a place to do business. As the people’s retailer, Penneys has gone from strength to strength in the town and I wish them all the success into the future.”