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Penneys Plans To Open New Store In Bray Later This Year

By Donna Ahern
Penneys Plans To Open New Store In Bray Later This Year

Penneys has announced that it will open a new store in Bray, Co. Wicklow, later this year.

This will be Penneys’ first location in Wicklow and its 38th store in Ireland.

Damien O’Neill, head of Penneys Ireland and Northern Ireland, said, “Works will commence on the new store in the coming weeks, and we look forward to opening the doors and welcoming customers later in the year.

“We are proud to support and invest in Irish towns and communities, and this announcement today reflects our ongoing commitment to Irish retail.”

‘Fantastic Addition’


According to the retailer, Penneys Bray will span 19,600 square feet of retail space and will be located in the recently opened Bray Central shopping centre, in the heart of the town.

Lisa Rocca, CEO of Oakmount, Bray Central’s developer, added, “As one of Ireland’s best-loved stores, Penneys is a fantastic addition to Bray, Wicklow, and the development.”

Investment Commitments 

The new store in Bray is part of Primark’s/Penneys’ commitment to invest over €250 million in Ireland over the next ten years, which includes the development, relocation and/or refurbishment of its stores across the country, the company noted.

The investment also includes a €75 million state-of-the-art warehousing and distribution facility in Newbridge, Co. Kildare, which is currently under construction.


Penneys, which operates as Primark outside of Ireland, currently has 37 stores in Ireland and 417 stores in total across Europe and the US.

© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.

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