Primark, has recently opened its first store in Romania at ParkLake Shopping Centre, Bucharest.
With an investment of over €10 million in the new store and hundreds of jobs created in the local economy, the opening marks an important milestone for Primark as the retailer enters its 15th international market.
Commenting, Paul Marchant, chief executive at Primark, said that the new store opening is a "milestone moment" for Primark.
According to the retailer, the much-anticipated flagship store is part of Primark’s ambitious growth plans in Central and Eastern Europe (CEE), where the brand already has stores in Poland, Czech Republic and Slovenia and will open in Slovakia in 2023.
Primark has also announced a second store in Bucharest in the AFI Cotroceni Shopping Centre, which is expected to open next year.
The opening of Primark ParkLake Bucharest comes as the retailer continues its ambitious international expansion, recently announcing a series of investments in its UK and European store portfolio.
"We have ambitious growth plans for our business in Central and Eastern Europe, with Romania becoming our fourth market in CEE where today we have eight stores with more stores planned to open over the next year," Marchant added.
Last month, Primark announced an investment of £140 million over the next two years in the UK, along with a further investment of €100 million in France and another €100 million into the Spanish business. Over 2,600 jobs will be created across the three markets in the next two years.
The new Primark ParkLake Bucharest store spans 40,200 sq feet (3,700 sq metres) across two floors, bringing Primark’s unique formula of the latest trends and everyday essentials at great value prices to customers in Romania for the very first time.
Many of the clothing ranges in Primark ParkLake Bucharest are part of the retailer’s growing Primark Cares label, which is Primark’s pledge to make more sustainable products that everyone can afford.
The retailer has committed to make 100% of its clothing from recycled or more sustainably sourced materials by 2030.