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SuperValu Announces Retail Sales Of €2.1 Billion

SuperValu has announced retail sales of €2.1 billion in 2013 (excluding the Superquinn business) - a 1% increase on its 2012 figures.

The retailer revealed its sales performance at the SuperValu national conference, which took place in Killarney yesterday.

It said that it plans to create a further 210 jobs with three new stores opening this year as part of a €7 million investment by its independent retail partners.

Following the Superquinn name change, SuperValu now has a combined market share of 25.2%, according to Kantar Worldpanel, making it the second largest grocery brand in the country.

The name change also means that its market share in Dublin has increased to almost 22%, with a total of 44 stores in the capital now bearing the SuperValu name.

“SuperValu’s success can be attributed to putting the customer first, investing in quality and staying true to our roots in communities across Ireland," said Martin Kelleher, Managing Director of SuperValu. "Customers are voting with their feet, as evidenced by the latest Kantar research which shows that 30,000 new customers shopped with SuperValu over the past twelve weeks.”

© 2014 - Checkout Magazine by Stephen Wynne-Jones

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