Retail group Retailers Against Smuggling (RAS) launched 'Smell A Rat', Irelands first campaign to make the public aware about the dangers of buying illegal cigarettes.
The campaign will focus on print and social media as well as mobile van ads. It seeks to warn consumers about the dangers of buying cigarettes from illegal sellers at streets and markets.
Speaking at the launch in Moore Street, Dublin, the home of the capital’s illegal trade, RAS spokesman Benny Gilsenan said that consumers need to be aware of the risks involved with buying illegal cigarettes. “People might think they’re getting a bargain when they buy cheap cigarettes, but the reality is that they’re being conned. Illegal cigarettes contain rat droppings, arsenic and fiberglass and are sold by organised crime gangs who are involved in drug dealing and human trafficking,” he said.
Pictured at the launch, are Joe Barrett Director of Applegreen (left), sponsors of Retailers Against Smuggling and RAS spokesman Benny Gilsenan.