Ronan Keating has partnered with Rockshore to launch the Irish lager and cider brand's first ever Christmas campaign.
The new TV advertisement titled 'The most refreshingly day for a beer’ features the Boyzone frontman and 'Rocko' singing a remix of the Christmas classic, ‘It’s the Most Wonderful Time of the Year,’ which is crammed with 'affectionate slagging and having the craic at the expense of each other on their way to the pub'.
According to Diageo, the new ad was created to celebrate Rockshore’s unofficial sponsorship of St. Stephen’s Day.
Speaking about the new Christmas anthem, Keating, said, “There really is no better place than Ireland and it's always lovely to come back, especially to celebrate St. Stephen’s Day and what it represents - getting back together with all your mates and enjoying a drink in your favourite pub, catching up and having banter over a pint like only close mates can.'
'The Most Refreshingly Day For A Beer’
Reuniting With Lifelong Mates
Research commissioned by Rockshore discovered that one third of adults in Ireland can’t wait to reunite with their lifelong mates over the holidays.
So, it’s unsurprising that 48% of adults rank St. Stephen’s Day and Christmas Eve above Christmas Day as the top days for celebrations over the holidays.
One in four people (25%) would even rather do all of the Christmas tidying up than miss Stephen’s Day pints with their mates.
Linda Bradley, head of Beer, Diageo Ireland, added, “We’re delighted to be teaming up with Ronan Keating to bring some refreshment to the festive season with our first-ever Christmas advert.
"We want to celebrate that affectionate banter that comes to life between best friends on the most refreshing day for a beer, St. Stephen’s Day.”