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What Popular Drink Brands Can Teach Us About Brand Loyalty

Coca-Cola or Pepsi? Sprite or 7up? Brand loyalty plays a significant part with drinks brands, but it can be a useful tool when marketing any product.

Ireland’s Top 5 TV Food And Drink Ads In November

When it comes to consumers’ favourite TV food and drink brand adverts for the month of November, the Guinness Don’t Jinx It ad claims the...

Rockshore Launches Christmas Campaign Featuring Ronan Keating

Ireland’s Top 5 TV Food And Drink Ads In October

When it comes to consumers’ favourite TV food and drink brand adverts, McDonald’s Next Stop, McDonald’s has been the most popular one on...

Ireland’s Top 5 TV Food And Drink Ads In July

When it comes to consumers’ favourite TV food and drink brand adverts, McDonald’s: Big Mac ad, father and son, new breakfast options is the mos...

Ireland’s Top 5 TV Food And Drink Ads In June

McDonald’s Own your McSpicy Face ad was the most popular food and drink brand advert on the TV in June once again, according to research conduct...

Diageo Launches Rockshore Hard Seltzer

The Brewers at St James’s Gate have introduced Rockshore Hard Seltzer, the latest addition to the Rockshore portfolio, which includes Rockshore Lager...

Diageo Ireland Announces New Senior Appointment

Diageo Ireland recently announced the appointment of Colin Green to the role of on-trade director for the Republic of Ireland. This news follows the rec...