Grocery shoppers from the Republic of Ireland spent €65 million on groceries in Northern Ireland, the highest level for five years, over the 12 months to 4 November 2018, research shows.
“Over the past year just over one in eight households from the Republic of Ireland made at least one trip north of the border to do a grocery shop,” said Douglas Faughnan, consumer insight director at Kantar Worldpanel.
“That equates to more than 207,000 shoppers.”
Faughan highlighted that although these excursions account for a relatively small percentage of each family’s supermarket visits – on average, eight out of 270 annual trips – they spend substantially more when they cross the border.
“Shoppers from the Republic spent €38.50 on an average shop in Northern Ireland while the average spend back home is €23.70. This is likely to be because they want to make the extra effort worthwhile.”
The latest grocery market share figures from Kantar Worldpanel show that alcohol is the biggest biggest attraction for shoppers looking for a cross-border bargain.
“Of the €65 million spent by Republic of Ireland shoppers in Northern Ireland over the past year, a quarter went on alcohol, adding up to just over €16 million., attraction for shoppers looking for a cross-border bargain.” Faughnan explained.
“No other food or drink category comes close, with dairy products accounting for the next largest share of cross-border spend, at 5.9%.”
In the four weeks of trading that preceded Halloween, the holiday generated an uplift of almost €30 million for supermarkets.
The research indicated that consumers stocked up on supplies for parties and trick or treating and confectionery sales were up 4% compared with the same period last year.
Meanwhile, 17% of Irish households bought a pumpkin this Halloween, spending a collective €1.5 million on the seasonal vegetable.
“With Halloween wrapped up and the arrival of the much-anticipated Christmas TV adverts this week, Irish shoppers are already getting excited for the festive season.,” Faughnan highlighted. In fact, more than 50,000 people had already bought a Christmas pudding by the 4 November.”
Aldi and Lidl have had a strong start to the run up to Christmas, increasing sales by 5.5% and 4.3% respectively during the 12 weeks ending 4 November 2018.
This is the second consecutive period when Aldi has been the best performing retailer, a feat it last achieved in August 2017. The grocer captured 11.7% of the overall market, with Lidl accounting for 11.7% of sales.
Dunnes improved on its 3.4% growth last period, with overall sales up 3.6%, ensuring the retailer remains in pole position as the battle for number one spot at Christmas intensifies.
Meanwhile, SuperValu and Tesco accounted for 21.4% and 21.3% of total sales respectively.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.