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Show Me I.D Awareness Week 2015 Kicks Off Next Monday

By Steve Wynne-Jones
Show Me I.D Awareness Week 2015 Kicks Off Next Monday

Show Me I.D Awareness Week 2015 commences on 22 June, and will involve activities in close to 3,000 outlets around the country.

The Show Me I.D – Be Age Ok campaign is Ireland’s largest youth access prevention campaign and aims to assist retailers in preventing minors from accessing tobacco and other age restricted products.

Over the last four years, the Show Me I.D campaign has grown from strength to strength and to date nearly 7,000 retail staff have clicked onto to check out the free, online training on age restricted sales.

In addition, the campaign recently launched a comprehensive social media initiative across both Facebook and Twitter to communicate the key training messages to retail staff around the country to prevent sales of age restricted products to minors.

Commenting, David Fitzsimons, chief executive of Retail Excellence Ireland said that the “Show Me I.D – Be Age Ok campaign provides retailers with an excellent training opportunity to ensure that their staff know exactly what they can and cannot sell to minors and how to deal with difficult situations arising from the non-sale of age-restricted products. This protects minors but also retailers and their staff.”


Show Me I.D – Be Age Ok is supported by Retail Excellence Ireland, the Convenience Stores and Newsagents Association (CSNA), the representative organisation for independent family grocers (RGDATA), the National Federation of Retail Newsagents (NFRN), the Irish Tobacco Manufacturers Advisory Committee (ITMAC), the Vintners Federation of Ireland (VFI), the National Off-Licence Association (NOFFLA) and the South Dublin Chamber of Commerce (SDC).

For more information, visit

© 2015 - Checkout Magazine

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