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Simply Fit Food Secures Major Dunnes Stores Supply Deal

Simply Fit Food, a supplier of convenience meals made from wholesome, natural ingredients, has secured a major deal to supply almost 70 Dunnes Stores nationwide with a range of healthy meals.

Founded by Evelyn Garland and Luke Judge in 2016, the Drogheda-based business was acquired by Around Noon, the Newry-headquartered food-to-go manufacturer, late last year.

Its latest supply deal with Dunnes Stores will be the first major product launch as part of the Around Noon group, the company said.

“Dunnes Stores will be the first retailer to stock our new healthy meal options which is a massive endorsement of our range," said Evelyn Garland, co-founder, Simply Fit Food.

"The new partnership with one of Ireland’s leading grocery retailers is a huge opportunity to introduce the refreshed brand to a significant customer base and is a major step forward for the Simply Fit Food brand as part of the Around Noon group,” she added.

New Range 

Dunnes Stores will be the first major brand to stock Simply Fit Food’s new range of healthy meals, including its Veggie Chili, Pasta Arrabbiata and Thai Red Curry.

Nutritious and convenient, they have been developed as a healthy option for consumers with busy, active lifestyles. All meals in the new range also come in at under 500 kcals.

Around Noon has been in business for 30 years and employs over 300 people.

It supplies a broad range of high-quality sandwiches, wraps, salads, fruit pots and cold-pressed juices to customers including forecourt and convenience retailers and cafés.

© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign up to subscribe to Checkout.

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