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SPAR Ambassador Seamus Coleman Launches 'Better Choices Little Chefs’ Campaign

By Donna Ahern
SPAR Ambassador Seamus Coleman Launches 'Better Choices Little Chefs’ Campaign

Seamus Coleman, Republic of Ireland captain and father of three, has recently launched SPAR’s Better Choices back-to-school campaign.

SPAR noted that it has created a series of easy, accessible breakfast and lunchbox recipes for children to make at home.

The recipes include No Bake Breakfast Bars, Funny Faced Sambos and Veggie Dib Dabs, 'all designed with simplicity at their core'.

Speaking at the campaign launch, Coleman, commented, “With three daughters at home, I appreciate the difficulties parents can have choosing between the convenient or nutritious option when preparing a meal, particularly when trying to get back into a back-to-school routine.

“The SPAR Better Choices recipes manage to tick both those boxes while making food preparation fun, meaning that making breakfast or lunch can be a wholesome family activity.”


Read More: Brand Ambassador: Seamus Coleman, SPAR Better Choices

‘Better Choices Little Chefs’

This year’s Back to School campaign is entitled ‘Better Choices Little Chefs’, and SPAR is inviting budding chefs nationwide to put their own twist on the Better Choices recipes for a chance to win one of five SPAR Better Choices Little Chefs’ cooking kits.

According to the retailer, the kit includes a chef’s apron and chef’s hat along with sandwich shapes and cookie cutters, vegetable cutters and Bento decorations.

To be in with a chance to win a kit, parents can snap a photo of their little chef’s creations and upload it to SPAR’s Facebook or Instagram pages.


Colin Donnelly, sales director, SPAR, “At SPAR we understand that the back-to-school period can be stressful for parents.

"Through our Better Choices Programme we aim to offer quick, nutritious and affordable solutions that are easy to find in store and take the hassle out of mealtimes, both at home and in school."

Read More: SPAR Ambassador Seamus Coleman Launches Better Choices Campaign

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